Clarks in Jamaica These were acts of style

These were acts of style activism—the making of an activist identity through the considered composition of clothes

With the intent to invite and inspire the next generation to join Nike in taking action to create a better world

feared for the future of multi-cultural Britain

performance to promise

Clarks in Jamaica These were acts of styleClarks in Jamaica tells the story of the phenomenal popularity of Clarks shoes in Jamaica from their initial journey from the quiet village of Somerset to the West Indies one hundred years ago, through to their adoption as the rudeboy and Rasta shoe of choice during the 1960s, and the filtering of this popularity into reggae and dancehall song lyrics.