Arrow Collar Shirts (1909) by J.C. Leyendecker Framed or Unframed:Unframed a borrowed hat

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Arrow Collar Shirts (1909) by J.C. Leyendecker Framed or Unframed:Unframed a borrowed hatJ. C. Leyendeckers Arrow Collar Shirts (1909) sells a shirt, but the real product is tension. Two immaculate men share a dark, private interior: one leaning in, the other lounging behind a newspaper, both polished into the new American masculine ideal. The Arrow Collar Man was modelled on Charles Beach, Leyendeckers lover, muse and business manager, turning commercial advertising into a coded queer archive. Wildly influential, the campaign made Arrow

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